The large, naturally-lit main gallery is divided into 19 alcoves of various sizes. Each alcove is effectively presented with the work of an individual artist complimented with a short biography. Unusually, the gallery does not charge commission on sales: instead, each artist rents an alcove for a three-week period. The public therefore, in effect, buys directly from the artist.

During the main Summer months the gallery is transformed quickly for one-man exhibitions. Curtains are closed across the front of each alcove and paintings are suspended from chains against the backcloth of drapes. Not only is the display visually effective, it eliminates storage and handling problems for the work hidden behind.

A major triumph for Picturecraft was national recognition of their display system through the NatWest Bank Business Award Scheme, when the gallery was awarded the highly prestigious Gold Award for Merchandising in 1991.

Kevin was born in Suffolk in 1958, began painting at the age of 18 and turned professional some 12 years ago. He has always had a love of the East Anglian landscape and this is often reflected in the changing seasons and light within his paintings.

George Sear held his first one-man exhibition of watercolour paintings at Picturecraft in 1985. Such was the interest that he has continued to stage an annual exhibition each August Bank Holiday. George has exhibited at the Royal Institute of Painters.

Godfrey grew up on the North Norfolk Coast. His early years as a longshoreman have given him a great love of the region's wide horizons and everchanging skies. He exhibits regularly in the West End of London and Norfolk's leading galleries.

Annette Hankin is a self-taught artist whose work explores the many changing moods of the East Anglian countryside. Her pastel paintings show a distinctive and detailed style. Annette successfully exhibits during the summer months at Picturecraft.

Bob usually exhibits at the Picturecraft Gallery twice yearly. Painting in acrylics and oils, his prefered subjects are people and places - recording the times we live in. He writes on painting and runs small classes locally.

David's reputation for fine detail has spread worldwide since his first one-man exhibition in 1987 at Picturecraft. An annual event each July, the exhibition offers the only opportunity to view work which has been undertaken over a twelve month period.

Joan paints in watercolour or mixed media and is facinated by vibrant colour. Still life and flowers feature in her work, as well as landscapes in France, Italy and Holland. She regularly exhibits in Leicester, London and the Picturecraft Gallery.

Eileen's hobby is painting flowers and berrries of the garden, field and hedgerow, paying particular attention to detail, painting from hand held specimens whenever possible. She exhibits at Picturecraft and Kings Lynn festival annually.

Reg's work depicts Norfolk and Suffolk old cottages, houses and village scenes, in an unusual and unique style. He is one of the few artists to specialise painting rainy scenes. His pictures are on show at his home gallery and regularly at Picturecraft.

An acknowledged expert in Oriental Brush Painting, Kit's watercolours reveal her tremendous observational skills and ability to capture the play of light and shade on her favourite subject, flowers.

This talented artist has been exhibiting her watercolour paintings at Picturecraft since 1994, including two exhibitions. Her characteristic style shows great fluidity of movement and freshness of colour, well suited to her favourite subject, flowers.

Brian has an enthusiasm for portraying the seasonal changes that provide a harmonious setting for the landscapes of East Anglia. Brian works in several media but is best known for pastels which are atmospheric and deeply moving.

Graham has three major fields of interest - natural history, architecture and science-fiction. he is as much at home depicting an old church, exotic butterfly or an alien planet. Examples of his book covers have appeared in Germany, America and Russia.

A professional watercolour artist who particularly enjoys working on site, Mo is a popular residential course tutor, available for demonstrations and is willing to undertake commmissions. Mo is an Associate Member of the British Watercolour Society.

Martin's fascination for exploring every aspect of watercolour, his skills of draughtsmanship, accuracy and detail combined with his deep affection for the Norfolk countryside has resulted in him becoming one of Norfolk's most popular watercolour artist

Martin has a permanent exhibition at Picturecraft and holds a major one-man show every April.